Creating Wealth & Success

Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?

Lots of reasons:

    * standardization
    * easy to get large numbers of responses
    * easy to tabulate, analyze
    * easy (and often fun) for your clients and customers
    * inexpensive
    * non-intrusive
    * time-efficient (for you, and for your clients and customers)

Read Kathy's entire article Successful Surveys: 10 Tips for Better Results

Kathy Gulrich, our official Manhattan Apartments Expert

Have You Hugged a Customer Today?

It all started a couple of weeks ago when a friend asked me if I could scan and print some of her slides. No problem, I said.

Boy, was I mistaken.... As it turns out, I seldom use my scanner for slides. And no matter how many different "Kathy" techniques I tried to get it to work, nothing. I even resorted to reading the online manual (what was I thinking?). Still didn't work.

After several (okay, many!) bull-headed attempts to figure it out myself, I called the Epson tech help line.

Read Kathy's entire article Have You Hugged a Customer Today?

Kathy Gulrich, our official Manhattan Apartments Expert

Will Your Business Survive Without You?

I had a health scare in December.

As it turns out, everything's perfectly okay. But the possibility of things not being okay really knocked me for a loop.

For the first time ... ever ... I thought about what would happen to my business if I suddenly weren't around to take care of it.

What an eye-opener!

Fact is, I'm the only person who really knows how things work in my business.

Read Kathy's entire article Will Your Business Survive Without You?

Kathy Gulrich, our official Manhattan Apartments Expert

Get More Clients, More Sales, with Testimonials

When it comes to testimonials - or any other marketing tool, for that matter - we're all pretty good at asking "What's in it for me?" For example, you might use testimonials because:

    * Testimonials are much more believable, more credible, than advertising.

    * They can be used to say things about you, or your products or services, that you could never say yourself.

    * They resonate with your prospects.

    * Testimonials give people a reason to do business with you.

Read Kathy's entire article Get More Clients, More Sales, with Testimonials

Kathy Gulrich, our official Manhattan Apartment Expert

Buying Manhattan Apartments: 10 Reasons to Use a Real Estate Agent

Many home buyers try to find the perfect property on their own. No surprise, actually. With internet access, it's fairly easy for just about anyone to access a list of available Manhattan apartments - instantly - in every price range and neighborhood.

Why, then, should a buyer enlist the services of a real estate agent? Here are ten reasons that I think make a lot of sense. After reading them, see if you agree:

1 -- Experience

Purchasing a new home may well be the largest expenditure that you ever make. So it simply makes good business sense to enlist all the help you can get.

Read Kathy's entire article Buying Manhattan Apartments: 10 Reasons to Use a Real Estate Agent

Kathy Gulrich, our official Manhattan Apartments Expert

Buying Manhattan Apartments: Save Time and Money with this 10-Point Checklist

When money's not an issue, it's absolutely possible to get virtually everything you want in your new home -- from size, to building type, to location. But money is almost always an issue. And that's where this checklist comes in.

By taking a good close look at your wants, needs, and priorities -- before you begin searching for Manhattan apartments -- you'll be more likely to end up purchasing a new home that meets all of your requirements, at a price you can afford.

PART I: Finding Your Style

Read Kathy's entire article Buying Manhattan Apartments: Save Time and Money with this 10-Point Checklist

Kathy Gulrich, our official Manhattan Apartments Expert

Use Your Email Signature to Make Sales: 7-Step Checklist

Okie dokie. The basics. What exactly is an email signature?

Your signature is the part of your email -- with your name, company, phone, etc. -- that comes right after your text message.

To be honest, I find most email signatures, or sign-offs, pretty boring. (And I find some of them pretty annoying!)

Most often, however, I see lost opportunities.

In this article, we'll be taking a look at how just a few simple changes to your email signature can make a BIG difference to your business.

Read Kathy's entire article Use Your Email Signature to Make Sales: 7-Step Checklist

Kathy Gulrich, our official Manhattan Apartments Expert