If you're charging what you're worth then you're going to be cutting loose the bottom 10-15 percent of your clients each year. But nobody likes to be "the bad guy" so when the time comes to move on what do you do? The answer isn't to just pack their bag and say, "See you later Charlie!". Nor is it to hang on to the guilt--and the clients--"because you don't want to hurt their feelings."
First let's be clear about the clients I'm talking about. They're the ones that they love you and what you do, but typically can't afford to pay your top fees. They're still a fan of yours, although they're unlikely to make the kind of changes--and get the kind of results--your top clients make. In a nutshell, they're nice, you like them, but they're always on the fringe of your core service.
Read Kendall's entire article 3 Ways to Respectfully Handle Your Less-Than-Ideal Clients
Kendall Summerhawk, our official How to Charge Expert