One of the big shifts you can make in your business is to switch your marketing from a "riding-shotgun" approach to a strategic campaign. Many of my business-coaching clients find that it's actually simpler than what they were previously doing. Let me show you what I mean, and you, too, can create your own successful marketing campaign.
First, a marketing campaign is simply a series of steps leading to an outcome. For example: let's say your outcome is the promotion of a new coaching group, training program, or product launch. Perhaps you want to fill a few openings in your schedule, or fill a whole seminar.
Next, select a specific outcome date that you will focus on as your launch date.
Read Kendall's entire article Confused and Overwhelmed by Marketing Your Small Business? Here's A Surprise
Kendall Summerhawk, our official How to Charge Expert
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