Oops! There it was again. A well-written ad with an eye-catching headline, nice photo, a decent bullet list of benefits...and a big, fat hole where the compelling offer should have been.
Instead of telling the reader exactly what action to take, the business blandly listed only a phone number and website address.
What a waste!
Instead of telling the reader exactly what action to take, the business blandly listed only a phone number and website address.
What a waste!
But, print ads aren't the only areas where I see business owners backing away from doing the obvious--that is, giving the reader or listener a compelling reason to respond now, not tomorrow. Another place where my "marketing coach eyes" catch business owners omitting a compelling offer is in their internet marketing.
Read Kendall's entire article Internet Marketing Tip: What's Your Compelling Offer?
Kendall Summerhawk, our official How to Charge Expert
Great article! I was just at an internet marketing conference and that point was driven home time after time. Once it's pointed out it seems so obvious. Thanks also for your 4 tips.
Blessings,
Arlene
Posted by: Arlene | May 26, 2010 at 12:50 PM