It has often been said that the purpose of the first sentence of a sales letter is simply to get the reader to read the second sentence.
Not surprisingly, the purpose of the second sentence is to get the reader to read the second paragraph. If we can get the reader to read the second paragraph then we have a good chance that they'll go down the entire slippery slope of readership and read the entire letter.
Read Mark's entire article How to Write A Compelling Sales Letter
Mark Satterfield, our official Marketing Strategies Expert