Small Business Success Strategies

Social Media Etiquette: 7 Unwritten Rules

Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high. The fundamental path to succeeding with social media is to consistently contribute meaningfully--engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others. As you think through your social media strategy, here are seven unwritten rules of social media etiquette.

Read Cynthia Lett's entire article Social Media Etiquette: 7 Unwritten Rules

Cynthis Lett, Our Official Business Etiquette Expert

How to Advertise Your Website on a Budget

When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.

Read Stone's entire article How to Advertise Your Website on a Budget

Stone Evans, our official Home Business Expert

Get Outside Your Comfort Zone and Take Risks: It's the Only Way to Grow

  Part of what you signed on for when you started a small business was calculated risk-taking and moving outside your comfort zone. A client once asked when she'd get to the point where it would be easy and she could just operate her business on autopilot and just sort of float. When I told her never, she was shocked. Since change is the one constant in life, it's the same in your business.

Although the right processes and systems can make you very successful, you need to keep pushing yourself outside your comfort zone if you want to grow. Think bigger, and then act bigger. If you're not feeling just a bit of fear, you're probably operating in your safe zone. But your safe zone will soon get boring and your business will stagnate.

Read Janis's entire article Get Outside Your Comfort Zone and Take Risks: It's the Only Way to Grow

Janis Pettit, our official Small Business Strategy Coach Expert