Protocol by itself is not a competitive advantage. It’s the professional application of protocol principles and techniques to a specific event that makes it a competitive advantage. How many times have you heard the question, “What’s the right protocol for this or that?” Not knowing the answer can cause you to inadvertently offend a key client and possibly sabotage a long developed business relationship. Not knowing the answer can also greatly undermine your first meeting with an important client. If protocol is not part of your competitive mix then you’re leaving yourself vulnerable. Allow me to illustrate with some examples and personal stories.
When I was Chief of Protocol for a Fortune 500 international company, a colleague who worked for a major international technology company called to ask how to handle a visit by a high level technical evaluation delegation from Saudi Arabia.
Read Cynhia's entire article Is Protocol Part of Your Competitive Mix? Why Not?
Cynthia Lett, our official Business Etiquette Expert
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