It seems that every ten to twenty years a game changer emerges in the market place. At first it may seem innocuous, even trendy or "geeky." For those Gen Y and above, the Internet went from novelty to center stage in a matter of a few short years. Within the Internet, Facebook and social media went from coffee talk to corporate boardrooms in half that time. So what is the next game changer?
In a word . . . mobile.
By mobile, I don't mean cell phones. By mobile, I mean a shift in the very manner in which your goods and services are viewed and purchased.
Read Phil's entire article Branding and the Coming Mobile Market Revolution
Phil Davis, our official Branding and Naming Expert