Branding a small business or start up can have it's share of challenges -- the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the job yourself, at a fraction of the cost.
1. Identify your company's "pivot point."
In a rush to go to market, most new business owners don't think through the real value proposition of their business. They confuse what they do for why they do it. The shocking secret is that no one will want to buy your product or service... they will want to buy what your product or services do for them.
Read Phil's entire article How to Brand Your Small Business Like the Pros!
Phil Davis, our official Branding and Naming Expert
Wonderful article am working on the same sort of things with my building company thanks for the information.
Posted by: Tom Johnson | December 09, 2010 at 02:32 PM