Even as virtual meetings become increasingly common, a new study from the Cornell Center for Hospitality Research (CHR) focuses on the specific strategic advantages of face-to-face meetings for large groups. The report, The Future of Meetings: The Case for Face-to-Face, was written by Christine Duffy, President and CEO of Maritz Travel Company, and Mary Beth McEuen, Vice President and Executive Director of The Maritz Institute. McEuen notes that the report identifies three key reasons for face-to-face meetings: 1) to capture attention, especially for new concepts; 2) to inspire a positive emotional climate; and 3) to build human networks and relationships. “Face-to-face meetings possess the unique ability to spur action and drive business results through creating powerful, emotional ties to your business mission and message,” she says.
Read Cynthia's entire article Face-to-Face Meetings Are Still Important
Cynthia Lett, our official Business Etiquette Expert
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