Small Business Success Strategies

Make More Money by Discovering the Why Behind the What

What makes a customer call you and hire you? Is it the ad you put in the newspaper, or the brochure you mailed to them, or the person who referred you? All of these things may be necessary ingredients in your marketing strategy, but they aren't the real reason a customer takes time out of their busy day to pick-up the phone and call you. The real reason lies behind their desire for a particular product or service.

The reason a prospective customer calls you is the way they hope your product or service will enhance their life.

Read Sandy's entire article Make More Money by Discovering the Why Behind the What

Sandy Reed, our official Family Business Expert

Home Based Business Stressing You Out? Three Ways to Restore Your Sanity

No one can ever say that having a home based business is boring! Between quieting barking dogs, refereeing your children's fights, and answering the phone and the doorbell, it can sometimes be hard to get anything done -- no matter how well you visualize, set goals, and plan your day.

And it can be equally easy to be too hard on ourselves, blaming ourselves for not being more organized, focused or motivated. But that just increases the pressure -- it doesn't solve anything! Sometimes it helps to just stop, put the "to-do" list away, and look instead at the big picture.

Read Terri's entire article Home Based Business Stressing You Out? Three Ways to Restore Your Sanity

Terri Zwierzynski, Our official Solo-Entrepreneur Expert

Truck Drivers Finally Have an iPhone Trucker Application Designed for Them

In an economy that is struggling, exhibiting an increase in job loss, has a stock market declining and possesses numerous other indicators that would suggest that things are "really getting rough out there," there appears to be an obvious and peculiar area of positive growth displayed in America: mobile phone applications.

Mobile phone applications are one of the hottest trends on the market today. They allow a standard mobile phone user to have far greater capabilities than just the ability to make a phone call. A user can now have a GPS system, play a game, know where to find a date, how to play a guitar, where to eat and the list goes on and on.

Read Allen's entire article Truck Drivers Finally Have an iPhone Trucker Application Designed for Them

Allen Smith, our official Trucking/Truck Driver Training Expert

Gratitude: The Secret Behind Creativity

When you think of being more creative, what comes to mind? Most people think in terms of artistic skills, but creativity manifests itself in a number of ways beyond the obvious. Picture creativity like a jet stream that flows all around us: when we step up to the flow and dip our hands in, we easily grab wonderful ideas, refreshed insights and innovative actions. At times, things get in our way and we lose our contact with the creative flow. We consider ourselves in a rut, not creative, unproductive, dull. There is a simple practice that magically ignites the creative juices and brings joy to all parts of life. It takes practice, commitment, and an open mind.

Read Nancy's entire article Gratitude: The Secret Behind Creativity

Nancy Marmolejo, our official Visibility Expert

How to Create a Free Report That Actually Gets Read And Acted On

From a practical perspective, unless your prospect has a burning need for your services, it's unlikely they'll pick up the phone and contact you. Thus if your call-to-action is limited to Give us a call today to discuss your . . . you'll never hear from a large percentage of your readers. And that's a shame since there are likely to be lots of people who would like to learn more about you but are understandably wary of leaving themselves open to a full-bore sales pitch.

However, if the call-to-action is for more information you'll find that a healthy percentage will take that next step.

Read Mark's entire article How to Create a Free Report That Actually Gets Read And Acted On

Mark Satterfield, our official Marketing Strategies Expert

How you can make SUCCESS a HABIT!

No matter what you occupy your time with having consistency (aka HABITS) will improve your rate of success. That is why I encourage "LIFE RHYTHMS". They are a way to simplify and organize with the least possible amount of effort. Instead of having to re-design your life day by day (or even hour by hour) you CAN get your life running with a steady rhythm. Some days will be fast and some will be slower, but none the less a consistent plan once made will produce more smooth sailing and less Titanic TERROR moments.

Read Debbye's entire article How you can make SUCCESS a HABIT!

Debbye Cannon, our official BusinessMom Mentor Expert

A Man and His Castle

There once was a peasant who decided to build a castle.  He knew it would take years of hard work to build his castle, but he was determined.

For three years, he worked hard and saved the money to buy all the tools and building supplies.

Read Milana's entire article A Man and His Castle

Milana Leshinsky, our official Multiple Income Streams for Experts

How to Advertise Your Website on a Budget

When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with.

Read Stone's entire article How to Advertise Your Website on a Budget

Stone Evans, our official Home Business Expert

Leverage The Power of Storytelling to Build a Better Brand

How good are you at telling a story? Not so hot? Well then it's time to brush up and hone that skill because your business, every business, is basically a story. And how well you tell that story will determine if people (i.e. your customers) will continue to listen or politely walk away.

How do you tell a good story?

Read Phil's entire article Leverage The Power of Storytelling to Build a Better Brand

Phil Davis, our official Branding and Naming Expert

   

How to Stare Down Doubt

I know the feeling. One day you're clipping along at a thrilling pace in your coaching business, in touch with your original passion and vision. Synchronicity abounds. Then suddenly, you feel paralyzed by doubt, unsure if this is the right business, the right time, the right decision. You ask:  Do I have what it takes to be successful?  The answer is yes, yes, yes! You've just had a temporary loss of inspiration.

Here's the first thing to know: you are on the right path. If you weren't occasionally experiencing doubts, fears, tests and obstacles as you build your coaching business, I'd say you're probably not on the right path.

Read Rhonda's entire article How to Stare Down Doubt

Rhonda Hess, our official Coaching Business Expert