Phil Davis, Our official Branding and Naming Expert says:
Central to the business of naming and branding is the core issue of identity. And never has this issue been more relevant than in the past several months. Most of the time we give our identity, both corporately and personally, very little thought. We offer a product or service, people buy it, and we move on.
But what happens when people quit buying? What happens when the products, goods and services we are tethered to begin to falter? What happens to our sense of self worth and value when our claim to fame begins to fade away?
Read Phil's entire article Is Your Company Identity Killing You?