Small Business Success Strategies

Information Product Marketing Strategy: Give Away What You Know (and Lots of it!)

Terri Zwierzynski, Our official Solo-Entrepreneur Expert says:

One of the best ways to generate more income is to stop selling your expertise by the hour. Your expertise -- knowledge, skills, methods -- are your most valuable assets. By taking your expertise and packaging it in various information products, you can sell your expertise 24/7/365.

So if your knowledge, skills and methods are your most valuable assets, why in the world would I suggest that you give it away as a marketing strategy??

Read Terri's entire article Information Product Marketing Strategy: Give Away What You Know (and Lots of it!)

30 Online and Offline Networking Resources

Stephanie Chandler, Our official Entrepreneurial Expert says:

If you want to take your business to the next level, you should be making time to expand your networks. Networking can create a variety of opportunities ranging from meeting potential clients to locating new business partners. You can discover new ideas, form strategic alliances or find someone you can simply commiserate with.

Read Stephanie's entire article 30 Online and Offline Networking Resources

Give Yourself the Ultimate Gift

Sandy Reed, Our official Family Business Expert says:

What are you doing with all the wisdom, knowledge, and experience you have accumulated over the years? You have within you an infinite source of answers to all the dramas and dilemmas you encounter in your daily interactions. People, things, and situations come and go, but there is one thing that stays constant and that is your relationship with you.

Read Sandy's entire article Give Yourself the Ultimate Gift

Does Your Message Have Substance? 3 Quick and Easy Steps to Find Out

Nancy Marmolejo, Our official Visibility Expert says:

Unless you're one of those Hollywood party people who are "famous for being famous" (think Paris Hilton and Nicole Richie), to stand up in the world of PR and media attention, you must have something of substance to say.

Most likely, you have an idea of your expertise in your head but when was the last time you actually wrote it out and articulated it? When you explore your expertise in depth, you will unearth the substance of the message.

Read Nancy's entire article Does Your Message Have Substance? 3 Quick and Easy Steps to Find Out

The One Thing That Can Break or Make Your Small Business Marketing Success

Michele O'Reggio, Our official Outsourcing Solutions Expert says:

Ever wondered how some entrepreneurs have all the business they need, while others struggle with only a few clients? Entrepreneurs pay a lot of attention to the mechanics of marketing -- attending workshops, seminars, teleclasses, reading books and surfing the internet to gain as much knowledge as they can. With my own clients, I often discover that they already know about many marketing techniques, but what they seem to lack is the "attitude" that is necessary to make their marketing a success.

Read Michele's entire article The One Thing That Can Break or Make Your Small Business Marketing Success

Understanding Your Prospects Readiness To Buy

Mark Satterfield, Our Marketing Planning and Implementation Expert says:

Ask any highly successful sales or marketing professional and they'll tell you that the more you understand the mindset of your prospective client, the more effective you'll be in crafting sales and marketing messages that resonate positively.

One key component of your client's mindset is their readiness to buy.

Read Mark's entire article Understanding Your Prospects Readiness To Buy